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Digital Marketing

SEO

Search Engine Optimization

SEO
Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand and website have to earn that right. Google now use over 200 signals in their algorithm for scoring and last year, there were over 540 quality improvements to their search algorithm alone. Our search engine optimisation (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website. All our work is handmade, there’s no artificial bots, spam, or pesticides in our organic strategies, and every campaign we work on is entirely bespoke to your industry, your business, and your team.

SEM

Search Engine Marketing

SEM
Search engine marketing encompasses a range of activities all centred around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands. Green Apple Advertising offer a fully integrated and holistic approach to search engine marketing which looks at the bigger picture to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimisation (SEO) and pay-per-click. (PPC) While they are separate approaches, each compliment the other when combined in a single integrated marketing strategy. You can find out a little bit more about each of these approaches offered by our agency.

SMM

Social Media Management

SMM
Companies often have multiple social media accounts on many different social platforms. They need to use social media management software and a social marketing team to stay on top of their social media presence. Combining social media management and social media engagement is the only way to stay aware of what is being said about your brand and fulfill your customers’ social expectations. It ensures your business is offering a state-of-the-art customer experience. And, perhaps most importantly, it reduces the overall cost of serving your customers. With Green Apple Advertising social media management becomes manageable

Offpage Marketing

Off-page SEO

Offpage Marketing
Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.