Green Apple Adertising, A Creative Advertising Agency - Overview
With the advent of digital marketing opportunities significantly increased over recent years, the scope for offline and printed media has shifted significantly. This does not mean that other forms of advertising are no longer relevant.
Print media, for instance newspapers and magazines allow for unlimited exposure. Whereas radio and television advertising time is scheduled, print media audiences have exposure to print ads at any time. A newspaper or magazine can be viewed repeatedly and at the reader’s convenience and gives the reader the opportunity to study the ad at his or hers leisure.
As part of an integrated marketing campaign, print advertising is still highly effective for brand awareness. Green Apple Advertising offers unrivalled media buying and advertising planning services to clients and helps to integrate traditional and digital advertising seamlessly.
Green Apple Advertising, TV, Radio & Internet Marketing - Overview
The purpose of using Electronic advertising is to reach a wider range of potential customers by connecting with them over the Television broadcast, Radio or on the web. It is also a lot more cost effective as you can fund your advertising within the boundaries of your own budget. Another luxury of Electronic advertising is ‘Target Marketing’. This means that you can target your desired group of customers based on a wide range of criteria such as age, location, gender and religion, (Plus much more!).
Take advantage of end to end Electronic Media Solutions like TV, Radio, and associated options. Our TV commercials, radio spots, Jingles, talk shows and TV content programs are designed to create a splash in the prevailing markets and to help you achieve your desired objectives. Our emphasis on relevant yet hard hitting electronic media content singles us out in the crowd.
Internet or online advertising uses the Internet or the World Wide Web for the purpose of attracting consumers to buy their product and services. Examples of such advertising include ads on search engine result pages, rich media ads, banner ads, social network advertising, and email marketing and so on.
In the last decade or so electronic media in various forms like radio,TV and Internet has carved a niche for itself. Electronic media is the most sought after mode to reach your target group. We also offer quality ad films that appeal to your audience.
Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:
The images you convey
The messages you deliver on your website, proposals and campaigns
The way your employees interact with customers
A customer’s opinion of you versus your competition
Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers.
Green Apple Advertising understands today’s competitive marketing landscape
Media planning is the process by which marketers determine where, when, and how often they will run an advertisement in order to maximize engagements and ROI. The media plan might split advertising spend and resources between various online and offline channels such as broadcast, print, paid ads, video ads or native content.
Green Apple Advertising understands today’s competitive marketing landscape, we serve our consumers with the right message, at the right time, on the right channel in order to see engagements. Media planning is where marketers determine what these “rights” are.
An effective media plan will result in a set of advertising opportunities that target a specific audience and fit in with the organization’s marketing budget.